In his first three years as head football coach of the University of Oregon, Mark Helfrich led the Ducks to wins in the Alamo Bowl and Rose Bowl and losses in another Alamo Bowl and the College Football National Championship game. A 4-8 record in the 2016 season was made more dismal by a loss to the Oregon State Beavers. An old sports adage is you can’t fire the players, so you fire the coach. They did.
In the 1989 movie “Back to the Future Part II,” Michael J. Fox’s character, Marty McFly, wears a pair of Nike brand, self-lacing shoes. Almost thirty years later, Nike announced their “HyperAdapt 1.0” shoes that lace themselves. Is this the latest in conspicuous consumption, a chance for people to show off athletic shoes with no useful purpose other than to advertise that the wearer could buy $700+ sneakers? Let’s ask Michael J. Fox.