Living in California’s wine country is living in God’s country. That’s what we tell ourselves. Obviously, God’s plan was to pull out all the peaches and apples and hops and prunes and pears, and plant grapes in their place. In wine country, the price of grapes, especially the price of grapes in Napa versus Sonoma, is headline news. There is a friendly competition between these two wine-growing regions. Sonoma likes to make fun of Napa; Napa does not recognize the existence of Sonoma.
Q: How do you make a small fortune in the wine business?
A: Start with a large fortune.