Sonoma and Napa have an ongoing rivalry. Sonomans like to make fun of Napa: “Sonoma makes wine; Napa makes auto parts.” The affluent sophisticates in Napa County respond… well, they don’t respond. They scarcely acknowledge the existence of the bumpkins in Sonoma County. But that’s not the civil war this is about. Continue reading When the Civil War Came to Sonoma County
Living in California’s wine country is living in God’s country. That’s what we tell ourselves. Obviously, God’s plan was to pull out all the peaches and apples and hops and prunes and pears, and plant grapes in their place. In wine country, the price of grapes, especially the price of grapes in Napa versus Sonoma, is headline news. There is a friendly competition between these two wine-growing regions. Sonoma likes to make fun of Napa; Napa does not recognize the existence of Sonoma.
Q: How do you make a small fortune in the wine business?
A: Start with a large fortune.