New Frontiers in Journalism

The Chicago Cubs have finally made it to the World Series, dispatching the Los Angeles Dodgers in the National League Championship Series. Before accomplishing that, however, a writer for the Chicago Tribune felt compelled to publish an insult-filled column about the City of Angels. “By the mid-1800s, buoyed by the California Gold Rush and a […]

How to Create a Market for Your Product

Pendleton Woolen Mills opened in 1896 and was the first mill started specifically to make Indian trade blankets. Today the Pendleton brand is known for quality women’s and men’s clothing, home furnishings and blankets. They sell their products in company-owned stores and through high-end retailers in the U.S. and other countries. Blankets originally made for […]

The Great Barrier Reef Is Dead… or is it?

Outside magazine has declared Australia’s Great Barrier Reef dead at the age of 25 million years. “For most of its life, the reef was the world’s largest living structure, and the only one visible from space. It was 1,400 miles long, with 2,900 individual reefs and 1,050 islands. In total area, it was larger than […]