My Florida Trip, Part 2

Interstate 405, Los Angeles
Interstate 405, Los Angeles

I used to think the 405 freeway in Los Angeles was the worst road anywhere.

After driving across Florida on Interstate 4, I understand why that highway is lined with billboards advertising lawyers.

Interstate 4 near Orlando
Interstate 4 near Orlando

Read about “America’s Most Dangerous Highways”

The Half-Billion Dollar Swoosh

nike1Every city seems to have its Martin Luther King Jr Avenue, or Boulevard. It typically is in the most dilapidated part of town. You can draw your own conclusion from that. When Portland renamed Union Avenue to Martin Luther King Jr Boulevard, there was an outcry, claiming that “Union” was part of the city’s heritage, even though no one was able to come up with what the significance of the name was. About the same time as the name change, the city decided to upgrade the desolate avenue, lined with empty stores and decaying buildings. They improved the street, building a shrubbery-lined median along its length. The crown jewel was a brand new, block-long retail strip. It housed several retail businesses, including a café and a Nike outlet store.

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How to Create a Market for Your Product

Gi 8231Pendleton Woolen Mills opened in 1896 and was the first mill started specifically to make Indian trade blankets. Today the Pendleton brand is known for quality women’s and men’s clothing, home furnishings and blankets. They sell their products in company-owned stores and through high-end retailers in the U.S. and other countries. Blankets originally made for the “Indian Trade” have become “Native American Inspired.”

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