The Hustle is an on-line news disseminator whose stated mission is “to keep you informed… highlighting a handful of topical stories and adding perspective and color to make it easy to understand.” Wanting to know more about its readers they did a survey on a vital issue: Shopping While Drunk. Of the 2,174 responses, 79% said they had made purchases while inebriated. The Internet of course has made it much easier, saving an imbiber all the effort and risk of driving to the local mall. The Hustle extrapolated that Drunk Shopping is a $45 billion business in the U.S.
Some fun facts:
- Average annual expenditure is $444. Oregon and Washington are in the average range; California about $100 more. Kentucky leads all with $742. (The inescapable conclusion is that having Mitch McConnell as senator increases alcohol consumption.)
- Clothes and shoes are the most popular purchases, followed by movies, games and food.
- Exploiting this market can make a person the richest – or maybe second richest; we can only guess Vladimir Putin’s fortune – in the world: 85% of purchases are made from Amazon.
- Maybe not surprising is that least likely to shop while drunk are persons working in retail businesses.
The corporate world has caught on and is busy devising ways to entice drunk shoppers – aided no doubt by Amazon, Google, Facebook and others whose business is monetizing people’s personal information.
If you think this causes any embarrassment, you are wrong. The Seattle Times found citizens in that technology capitol eager to share with the world stories of stupid things they bought while under the influence.