Amazon, the New Domino’s?

In the mid 1960s, Tom Monaghan did some informal research among customers of his three-location pizza restaurant. He concluded that enough people wanted their order delivered and wouldn’t much care whether the pizza was any good, he changed the emphasis of his operation. Domino’s Pizza promised delivery within thirty minutes of taking the order or the pizza was free. He also began franchising and in less than a decade had two-hundred locations.

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